In the rapidly evolving global economy, business innovation and the commercialisation of new products are critical drivers of national growth, competitiveness, and economic resilience. The theme of Business Innovation and Products Commercialisation focuses on transforming innovative ideas into tangible market solutions, strengthening both the domestic and international business landscapes. This research is pivotal in bridging the gap between technological advancements and market demand, enabling start-ups, entrepreneurs, and established businesses to thrive in dynamic, competitive markets.

At the core of this research lies the exploration of business innovation across multiple sectors, from IT-Business Process Management (IT-BPM) to deep-tech commercialisation, and the development of infrastructures that support business incubation, accelerators, and entrepreneurial ecosystems. The Institute’s agenda aims to foster sustainable and scalable business solutions that meet current market needs and anticipate and shape the demands of tomorrow.

Through Start-Up India Infrastructure, business incubation hubs, and fostering rural entrepreneurship, this research aims to cultivate an ecosystem where entrepreneurship and innovation can flourish in every corner of the country, providing a robust value chain linkage that ensures sustainability and growth. In parallel, the research focuses on improving the export-import ecosystems, enabling businesses to expand into global markets with streamlined processes and support systems, fostering greater international trade resilience.

This research also includes a particular emphasis on the innovation in sectors like education, infotainment, and media infrastructure, where cutting-edge solutions are driving new business models and revenue streams. The infotainment sector, which merges information with entertainment, is a major focus area, as it plays an increasingly vital role in reshaping business models and engaging audiences across platforms.

The deep-tech commercialisation ecosystem is another critical focus area, exploring how advanced technologies, such as artificial intelligence, quantum computing, and biotech, can be efficiently brought to market, ensuring that these innovations contribute to both national and global economies.

Overview of the Research Focus on Business Innovation and Products Commercialisation

The Bharat Assets Protection Institute is committed to advancing the field of business innovation and product commercialisation, providing a platform for research that tackles the complexities of transforming innovative ideas into commercially viable solutions. As businesses increasingly navigate the convergence of technology, process management, and market demand, the Institute’s research seeks to identify and promote effective strategies that ensure sustainable business growth.

At the forefront of this research is the exploration of IT and Business Process Management (IT-BPM). By focusing on business process optimisation, digital transformation, and enterprise technology integration, the Institute aims to promote innovative solutions that enhance productivity, streamline operations, and drive business growth in both established and emerging markets.

The export-import ecosystem is another vital area of research, focusing on enhancing the global competitiveness of Indian businesses. This includes research on improving logistics, supply chains, and market access, while also addressing the complexities of global trade regulations. This research will contribute to improving India’s position in the international marketplace, supporting businesses in scaling and reaching new customers.

Education and infotainment innovation infrastructure is rapidly changing the way businesses operate in these sectors, with e-learning, digital media, and virtual entertainment offering new opportunities for commercialisation. Research in this area focuses on identifying technology-driven business models, building scalable digital solutions, and ensuring the infrastructure is in place to support the growing demand for innovative content delivery and educational services. Infotainment (the blending of information and entertainment) is a key focus area, examining how new platforms are merging educational content with engaging entertainment to capture diverse audience interests, create interactive experiences, and foster new revenue channels.

The Start-Up India Infrastructure and business incubation hubs are critical for fostering the next generation of entrepreneurs. This research explores the creation of supportive ecosystems for start-ups, entrepreneurial networks, and innovation clusters. The aim is to facilitate the growth of start-ups, reduce barriers to entry, and provide the necessary resources for early-stage companies to thrive, including access to venture capital, business mentoring, and global market entry strategies.

Deep-tech commercialisation ecosystems form a crucial area of study, particularly around AI, quantum computing, and biotechnology. The research will explore ways to transition these high-tech innovations from the laboratory into market-ready products, tackling the complex challenges associated with the scalability and commercial viability of emerging technologies. This includes the creation of R&D hubs and partnerships that link academia, start-ups, and industry players to commercialise new technologies efficiently.

Finally, rural entrepreneurship and value chain linkages will explore how rural communities can tap into entrepreneurial opportunities, drive economic growth, and integrate into national and international markets. This research will look at agriculture-based innovation, rural digitalisation, and the development of inclusive value chains that provide sustainable opportunities for rural businesses.

Inviting Scholars, Policy Experts, and Stakeholders

The Business Innovation and Products Commercialisation research focus invites a broad spectrum of scholars, business leaders, technology innovators, entrepreneurs, and policy-makers to contribute to the Institute’s vision. This interdisciplinary platform welcomes experts from business management, IT, engineering, economics, entrepreneurship, and policy studies to collaborate on building scalable and sustainable business solutions.

We specifically invite contributions on the following areas:

• Innovation strategies for IT-Business Process Management (IT-BPM), focusing on business optimisation and digital transformation.
• Enhancing global export-import ecosystems, improving trade logistics, and market access.
• Education and infotainment innovation infrastructure, focusing on digital transformation in e-learning and media content delivery.
• Establishment of business incubation hubs, accelerators, and start-up ecosystems, including support mechanisms for early-stage ventures.
• Deep-tech commercialisation, specifically for AI, quantum computing, biotech, and other high-tech innovations.
• Rural entrepreneurship, focusing on agriculture innovation, rural digitalisation, and sustainable value chain development.

Additionally, we welcome contributions related to the policy frameworks that support the growth of start-ups, deep-tech industries, and innovation ecosystems. Scholars can explore business models for rural areas, inclusive entrepreneurship, and market accessibility, and offer actionable insights on creating a conducive business environment in India.

Encouraging Contributions Across Disciplines

This research theme fosters interdisciplinary collaboration, where scholars are encouraged to contribute through diverse methodologies, including empirical research, case studies, systemic analysis, and policy-oriented frameworks. Contributions from business management, information technology, engineering, economics, entrepreneurship, and social sciences are highly valued.

Scholars are invited to present their findings through policy briefs, whitepapers, and sectoral playbooks, all designed to inform national policy and provide actionable solutions for businesses, start-ups, and government initiatives. The collaborative approach will facilitate the development of sustainable, market-ready solutions, ensuring that businesses remain competitive and innovative.

By engaging with these areas of research, scholars will play a vital role in shaping the future of business innovation, product commercialisation, and entrepreneurial ecosystems in India. This research will not only help boost national economic resilience but also contribute to India’s growing position as a leader in global business innovation and technology commercialization.